Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Make Believe Ideas has issued a recall for seven board books under the Rainbow Road Series Board Books due to a choking hazard. The books, which were sold individually and in a book box, have plastic rings that can detach, posing a risk to young children. Although there have been reports of detached rings, no injuries have been reported so far.
Potential Risks or Issues
The plastic binding rings on the Rainbow Road Series Board Books can detach, posing a choking hazard to young children.
Has Anyone Been Injured?
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. Fortunately, no injuries have been reported.
About the Recall
This recall involves seven board books under the Rainbow Road Series Board Books. The books were sold individually and in a book box containing four books. The following books and ISBN numbers are included in the recall:
- Animal Counting – ISBN: 9781803374802
- Dinosaur’s First Words – ISBN: 9781803374932 and 9781803372211
- Old MacDonald Had a Farm – ISBN: 9781803376790 and 9781803373355
- Rainbow Road Book Box – ISBN: 9781803376288
- There Was an Old Lady Who Swallowed a Fly – ISBN: 9781803372945 and 9781803371580
- Things that Go! – ISBN: 9781803374826
- Unicorn’s Colors – ISBN: 9781803374789 and 9781803376622
- Where’s My Bottom? – ISBN: 9781803372723 and 9781803376738
Consumers can find the ISBN number printed on the book’s right-hand corner on the back, above the barcode.
How Many Units Are Affected?
Around 260,000 units of the Rainbow Road Series Board Books have been affected by this recall in the United States. Additionally, approximately 12,900 units have been recalled in Canada.
Who is the Distributor(s)?
The Rainbow Road Series Board Books were distributed by Make Believe Ideas LTD, located in New York.
Places Where Recalled Product was Sold
The recalled board books were sold at various retailers across the United States, including Target, Barnes & Noble, and Sam’s Club. They were also available online on websites like Amazon. Additionally, the books were sold at school book fairs nationwide. The individual books were priced between $10 and $11, while the box set was priced at approximately $21.
Where was This Manufactured?
The Rainbow Road Series Board Books were manufactured in China.
Actions for Consumers
Consumers who have purchased any of the recalled board books should immediately stop using them. They are advised to contact Make Believe Ideas to receive a refund in the form of a gift card. To initiate the refund process, consumers need to register online at www.recallrtr.com/rr. After registration, they will receive instructions on how to dispose of the books and will be asked to confirm their disposal.
Additional Information
For more information about the recall, consumers can contact Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT, Monday through Friday. They can also visit the company’s website at www.recallrtr.com/rr or www.makebelieveideas.com and click on “Product Recall” at the bottom of the page.
Regulatory Compliance
This recall complies with the safety standards set by the Consumer Product Safety Commission (CPSC).
How Can I Protect Myself From Falling Victim?
To protect yourself from falling victim to this recall, check if you have any of the recalled Rainbow Road Series Board Books in your possession. If you do, immediately stop using them and follow the refund process outlined by Make Believe Ideas.
Final Thought
It is crucial to address product recalls promptly to ensure the safety of consumers, especially young children. By taking the necessary actions outlined in this recall, consumers can protect themselves and their families from potential harm.
